Toys “R” Us to Open Flagship Store at Northridge Fashion Center
Toys “R” Us, operated by Go! Retail Group, will open a dedicated storefront on Level 2 of the Northridge Fashion Center at 9301 Tampa Avenue, though an exact opening date has not been announced.
The iconic toy retailer Toys “R” Us is set to return to the San Fernando Valley with a new flagship location inside the Northridge Fashion Center. The store will occupy the former Guess Brand space on Level 2 at 9301 Tampa Avenue, but the company has not disclosed a specific opening date yet. WhatNow Los Angeles reported the details.
The outlet is part of Go! Retail Group’s broader push to re-establish year-round Toys “R” Us stores across the country. The group, which has been expanding pop-up and holiday shops in locations such as Long Beach Towne Center, Los Cerritos Center and Brentwood, says its stores can feature interactive play zones and meet-and-greets with the brand mascot Geoffrey, though it has not confirmed whether those elements will appear in Northridge.
Alongside the retail launch, Go! Retail Group is hiring locally. A part-time Sales Associate position has been posted, offering $13.00 per hour, up to 20 hours a week with weekend and evening shifts, plus a 401K plan, employee discount and flexible scheduling. The role emphasizes customer service, point-of-sale operation and maintaining visual merchandising standards. JobTarget provided the job details.
Store concept and expected amenities
The Northridge location will carry the full Toys “R” Us assortment, toys, games, puzzles, collectibles and licensed merchandise, mirroring the product mix found in the chain’s other flagship sites. Go! Retail Group’s portfolio also includes Go! Toys and Games, Babies “R” Us, Calendars.com and Attic Salt, underscoring a diversified retail strategy.
Situated on Level 2 of the mall, the space previously housed a Guess Brand store. While the company has highlighted interactive play zones and Geoffrey meet-and-greets at other sites, it has not specified if those features will be installed at the Northridge store.
The opening adds another dedicated Toys “R” Us venue to the group’s expanding footprint, joining existing California flagship stores and upcoming pop-ups in Long Beach, Los Cerritos and Brentwood. This rollout reflects Go! Retail Group’s aim to blend brick-and-mortar experiences with its e-commerce and logistics capabilities.
Hiring and community employment
The posted Sales Associate role is a part-time position reporting to the store manager. Responsibilities include greeting customers, executing the “Five Steps to a Sale,” handling promotions, operating the POS system and maintaining visual standards. No prior retail experience is required, though three months of experience is considered a plus.
Compensation is set at $13.00 per hour, with a maximum of 20 hours weekly and availability for weekend and evening shifts. Employees receive a 401K retirement plan, an employee discount and a flexible schedule, aligning with Go! Retail Group’s emphasis on a supportive workplace culture.
Go! Retail Group describes itself as a family-owned business that values community impact, innovation and long-term employee relationships. By hiring locally, the company hopes to contribute to Northridge’s job market while offering a destination that brings joy to families throughout the San Fernando Valley.
Bringing Toys “R” Us back to the Valley gives families a physical playground for the holiday season and creates local jobs in a market hungry for new retail experiences. The store’s placement in Northridge Fashion Center could boost foot traffic for neighboring merchants, while Go! Retail Group’s community-focused hiring underscores a commitment to the area’s economic health.