MIEVE plans October opening at former Burgers 99 site on La Brea
Mievè, a pizza pop-up founded by former management consultant Amirali Ghasemipour and Sepiden Saeedinejad, is slated to open its first brick-and-mortared restaurant at 131 S La Brea Ave, taking over the former Burgers 99 space.
The pizza pop-up Mievè, known for its weekly order-drop model, is moving from a delivery-only operation to a permanent storefront on La Brea. The new venue will occupy the former Burgers 99 location at 131 S La Brea Ave, a spot that has long been a focal point for emerging eateries in the city.
The venture is being run under JSA Family Ventures LLC, with Amirali Ghasemipour and Sepiden Saeedinejad listed as the operators. According to the eatery’s Instagram profile, the team is targeting an October opening, though no official opening date has been confirmed by the city.
La Brea’s restaurant corridor has seen a surge of new concepts in recent years, and Mievè’s transition adds another highly anticipated name to the mix, promising to draw the pop-up’s loyal following into a walk-in setting.
From pop-up to brick-and-mortar
Mievè began as a pizza pop-up founded by a former management consultant who left the corporate world to craft pan-style pizzas. Over a couple of years, the brand built a strong community through weekly order drops, cultivating a dedicated customer base before deciding to establish a permanent location.
The Infatuation describes the concept as offering both thin-crust round pies and thicker square slices topped with rotating farmers-market ingredients, complemented by natural wines and small plates. While the menu details have not been officially released, the description highlights the pop-up’s focus on quality ingredients and a curated wine list.
The shift to a fixed address follows a familiar LA pattern where pop-ups use temporary operations to test concepts before committing to a lease. This approach has proven especially effective for pizza ventures, allowing them to manage costs while building day-one demand.
Location and market context
The new Mievè will take over the space formerly occupied by Burgers 99, a well-known spot on La Brea that recently closed. The address, 131 S La Brea Ave, sits in a corridor that has become increasingly competitive, with a string of new openings vying for the attention of food-focused Angelenos.
According to WhatNow Los Angeles, the move is part of a broader trend of pop-up to brick-and-mortar transitions that have reshaped the city’s dining landscape. The article notes that La Brea’s reputation as a food destination is built largely on word-of-mouth buzz rather than high-profile launches, positioning Mievè to benefit from an already engaged local audience.
The anticipated October opening aligns with the city’s seasonal dining cycle, when many new restaurants aim to capture fall traffic. If the timeline holds, Mievè will join a roster of summer-to-fall openings that collectively refresh the neighborhood’s culinary offerings.
Mievè’s move from a delivery-only model to a physical storefront illustrates how LA’s food entrepreneurs leverage pop-up credibility to secure prime real-estate on bustling corridors like La Brea. The transition promises to deepen the neighborhood’s pizza scene while giving the brand a permanent platform to experiment with rotating toppings and natural wines, a dynamic that keeps the city’s culinary landscape fresh and locally rooted.