Olivia Rodrigo exhibit opens at Grammy Museum, showcasing ‘The Cure’ video artifacts

The Grammy Museum in downtown Los Angeles launches “Olivia Rodrigo: the cure unraveled,” a two-part exhibition of handmade sets, props and artwork from her “the cure” music video.

The Grammy Museum® announced that “Olivia Rodrigo: the cure unraveled” will open on September 2, 2026 and run through February 22, 2027, offering fans a behind-the-scenes look at the handcrafted world of the singer’s latest video. The exhibit features the nurse costume, a miniature operating room, a beating felt heart and hand-stitched album artwork from Rodrigo’s newly released album you seem pretty sad for a girl so in love.

A special launch program on September 1 will give attendees early access, a conversation with filmmaker Cameron Crowe and a live performance by Rodrigo herself. American Express card members get first access to tickets through a presale beginning Friday at 10:30 a.m. PT, according to Variety. The museum, located at L.A. Live in downtown Los Angeles, expects strong demand from the artist’s local fan base.

Curators say the exhibition showcases the handmade hospital set where Rodrigo searches for an antidote to her feelings, including the nurse costume she wore in the video, a miniature operating room and a felt heart that beats on cue. Original storyboards, behind-the-scenes photographs and interactive photo opportunities are also on display, giving visitors a tactile sense of the video’s stop-motion and animatronic techniques, as reported by MyNewsLA.

The exhibit also highlights the hand-stitched artwork used for the album’s packaging, underscoring the importance of DIY and handcrafted artistry in contemporary pop. Grammy Museum curator Kelsey Goelz noted that the show “offers a unique behind-the-scenes look at the making of a professional music video while highlighting the importance of DIY and handcrafted artistry.” This emphasis aligns with the museum’s broader mission to celebrate creative processes across music history, a point emphasized in the museum’s own press release.

An expanded version of the exhibition is slated for early fall, promising additional artifacts from Rodrigo’s career that have never been shown publicly. Details of the expansion have not yet been announced, but the museum indicated that the new pieces will further trace the artist’s decade-long evolution, according to both the press release and the MyNewsLA story.

The opening night program, titled “An Evening With Olivia Rodrigo,” will be held on the museum’s Ray Charles Terrace. Moderated by award-winning filmmaker and author Cameron Crowe, the event will feature a conversation about Rodrigo’s creative process, her newest album, and the making of the video, followed by a live performance. American Express members can purchase tickets during the presale window, as outlined on the museum’s event page (Grammy Museum).

“I grew up going to the Grammy Museum,” Rodrigo said in a statement, “and their mission is especially important to me, so it’s a full circle moment to be able to work with them on this exhibit” and values its educational mission. The artist’s presence is expected to draw a youthful crowd, reinforcing the museum’s role as a cultural hub for Los Angeles’ music-savvy generation. The event also offers early access to the exhibit before it opens to the public, creating a sense of exclusivity that aligns with the museum’s strategy to engage fans through immersive experiences.

Local reaction has been enthusiastic, with fans planning to combine the exhibit visit with other downtown attractions. The museum’s location at L.A. Live makes it easily reachable by public transit and places it near a cluster of world-class museums, a point highlighted in CurationsLA’s rainy-day guide. The exhibit therefore not only adds a pop-culture milestone to the museum’s roster but also contributes to the vibrant cultural economy of downtown Los Angeles.

This exhibit cements Los Angeles’ status as a launchpad for the next generation of pop icons. By foregrounding the DIY craftsmanship behind a viral video, the Grammy Museum connects a global teen audience to a local cultural institution, driving foot traffic to downtown and reinforcing the city’s reputation as a hub where music, technology and visual art intersect.