Apple TV+ Launches Trailer for ‘Brothers’, Matthew McConaughey and Woody Harrelson’s Star-Studded Comedy

Apple TV+ unveiled the first trailer for the eight-episode comedy series “Brothers,” starring Matthew McConaughey and Woody Harrelson, set to debut globally on September 23, 2026.

Apple TV+ released the official trailer for “Brothers,” an eight-episode comedy that pairs Academy Award winner Matthew McConaughey with Academy Award nominee Woody Harrelson as fictionalized versions of themselves. The series will premiere worldwide on September 23, 2026, with the first two episodes dropping together and a new episode each Wednesday through November 4, 2026, according to the Apple press release.

The premise follows the two longtime friends after Harrelson’s daughter’s engagement collapses, prompting him to drive to McConaughey’s Austin ranch. There, a long-buried family secret surfaces when McConaughey’s mother, Ma Mac (played by Holland Taylor), hints that the pair might actually be brothers, sending the duo into a chaotic search for truth while McConaughey simultaneously grapples with a potential run for governor of Texas.

Variety notes that the series leans into long-standing rumors about a real-life sibling connection between the two actors, quoting Harrelson’s earlier comment to Esquire that they have “a lot of almost insane coincidences” but have not yet done any testing. The trailer teases how the show will blend that meta curiosity with heartfelt, chaotic humor.

“Brothers” builds its comedy on the tension between myth and reality, using the fictionalized friendship of McConaughey and Harrelson as a springboard for a story about identity, family and fame. The secret that they might share a parent forces both men to confront the absurdity of their public personas while navigating personal crises on a sprawling Texas ranch.

The ensemble cast expands the narrative beyond the two leads. Natalie Martinez, Brittany Ishibashi, Nolan Almeida, Ella Grace Helton, Noah Carganilla, Highdee Kuan, Oona Yaffe and veteran actress Holland Taylor round out the roster, each portraying characters who amplify the chaos of the brothers-to-be scenario. Taylor’s Ma Mac serves as the catalyst, unintentionally spilling the family secret that drives the plot.

Tone-wise, the series promises a blend of heartfelt moments and wildly funny set-pieces. As Harrelson “turns the ranch upside down” in pursuit of truth, McConaughey juggles his own political ambitions, creating a comedic juxtaposition that underscores the messy line between personal mythmaking and everyday reality.

The show is created and showrun by Emmy nominee and Peabody Award winner Lee Eisenberg, who also serves as an executive producer alongside McConaughey, Harrelson, Natalie Sandy, David West Read, Trish Hofmann, Bill Bost, Jason Winer, David Finkel, Brett Baer and Jeremy Plager. Trent O’Donnell directs the pilot and multiple subsequent episodes, shaping the series’ visual and comedic rhythm.

“Brothers” is produced for Apple TV+ by Paramount Television Studios, marking another high-profile collaboration between the streaming platform and a major studio. Apple TV+ distributes the series globally across more than 100 countries and on over a billion screens, including iPhone, iPad, Apple TV 4K, Apple Vision Pro, Mac, popular smart-TV brands, Roku, Amazon Fire TV, Chromecast, PlayStation and Xbox, as detailed in the Apple press release.

The release strategy follows Apple’s typical binge-friendly model: two episodes launch together on September 23, 2026, then a single episode arrives each Wednesday through November 4, 2026. This schedule gives viewers a steady weekly rhythm while maintaining momentum for the eight-episode arc.

Los Angeles audiences will see two of the city’s most iconic actors riff on fame, politics and family in a series that blurs reality and fiction. While the story is set in Austin, the production underscores Apple TV+'s commitment to high-profile talent that resonates with LA’s entertainment ecosystem, and the weekly release model offers local fans a shared viewing rhythm.