Match Group is seeking a Senior Director of Brand Marketing to work closely with the CMO and build brand strategy and growth for our portfolio of Affinity Brands (BLK, Chispa, Salams, Yuzu). These brands serve diverse, deeply meaningful communities - including Black, Hispanic, Asian, and Muslim singles - and play an important role in helping people find connection through shared culture, identity, and values.
This role is for a true 360° brand marketer who combines strong creative instincts with commercial and acquisition savvy - but what sets it apart is the need for deep multicultural understanding and advocacy. You will be responsible for championing multiple distinct audiences, each with their own cultural context, lived experience, and evolving expectations, and ensuring these brands show up with relevance, respect, and authenticity.
Many of these brands are now nearly a decade old. This role is about reigniting and reimagining them for a new generation - refreshing their cultural relevance, creative expression, and growth trajectory, while honoring the communities that made them meaningful in the first place.