Senior Copywriter
About the role:
Sweetgreen is looking for a brand and content obsessed senior writer to help bring our creative vision + brand narrative to life. This senior copywriter will play an integral role in the development and execution of marketing communications to support a range of initiatives for our rapidly growing, mission-driven, storytelling-focused company.
Working alongside our creative, social, and marketing teams, you will play a pivotal role in leading the brand storytelling and creative vision of sweetgreen. You will be responsible for creating engaging + timely marketing content that builds our brand, increases awareness and consumer engagement, and celebrates the many facets of our dynamic company, from supply chain to menu to sustainability. We're looking for a digital storyteller — someone who embraces the unexpected and inspires and educates our customers through inviting, clever, and purposeful language.
In this role, you will create and lead copy across all sweetgreen channels including retail, email marketing, and paid media, and will help concept campaigns and activations from brief through execution. You will also be responsible for directing and managing agency partners and freelance talent as needed. Our ideal candidate is fanatically tuned into culture, food, and trends, and skilled in creating engaging digital (and the occasional print) content that connects with our audiences.
Core Job Duties + Responsibilities:
- Lead and deliver a range of cross-platform work, including: in-store, marketing, branded, in-app, and paid social media content
- Concept and execute copy that cuts through the noise, elevates the customer experience, and tells a strong brand story connected to our menu and mission
- Drive campaign ideation and activation development from brief through launch, partnering closely with creative, social, and marketing teams
- Direct and manage agency partners and freelance copywriting talent on a project or ongoing basis
- An experimenter who is constantly looking for new ways to surprise, delight and engage with viewers
- A concise writer who is able to inhabit the voice, tone and character of each channel, interacting with the community and the larger cultural conversation
- Manage team of copywriting support staff on a project-based and/or ongoing basis
About you: (minimum requirements)
- Brand-centered portfolio showcasing knowledge of social copy, campaign concepting, and digital brand storytelling
- 7+ years of experience, preferably in-house or agency, with demonstrated ability to lead creative work and manage external talent
- Ability to articulate creative ideas with rationale and present confidently to cross-functional partners
- Passion for language, well-timed puns, and emojis and infographics alike
- Can write for a variety of outputs with dynamic, flexible voice
- Team player who thrives on communication and collaboration
- Can drive ideation and execution based on data and business objectives
- Experience in video / commercials / spots or social activations
- Passion for design / culture / food / sustainability / products / trends
- A self-starter with a constant desire to improve + remain innovative in an ever-evolving marketplace
- You're positive, solution-oriented and flexible
What you'll get:
- Highly competitive pay + bonus plan
- Three different medical plans to suit your and your family's needs
- Dental and Vision insurance
- Flexible PTO plan
- 401k program
- Employee HSA and FSA
- Complimentary greens
- An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food
- To live the sweetlife and celebrate your passion + purpose
- A collaborative team of people who live our core values and have your back
- A clear career path with opportunities for development, both personally and professionally
- Free sweetgreen swag
Come join the sweetlife!
About sweetgreen
Sweetgreen is a national restaurant brand dedicated to building healthier communities by connecting people to real food. Since 2007, Sweetgreen has reimagined fast food to be fresh, flavorful, and rooted in relationships with farmers and communities. As we grow, we are committed to developing our people in our restaurants and at our support center, so that everyone can be part of the movement. When you join Sweetgreen, you not only invest in your own future but help create spaces where food, people, and purpose come together